The Basics of Digital Marketing: All You Need to Know!

November 4, 2023

Information technology has transformed our way of life to the extent that our social associations are nurtured online rather than face-to-face.  People worldwide are hooked to their screens, and the internet is proving to be the most transformative yet rapidly growing technology. Did you know there are one million new internet users every day? Isn’t that interesting?

Hence, there is a large pool of audiences available online that are impossible to reach offline. It is easy for businesses to market their products and services online to a larger audience. But, on the other hand, it is detrimental for businesses not to incorporate digital marketing into their operations, which would mean losing business. So, if you want to gain success in this digital era, read this blog to learn everything that is crucial for your online business. Now, let's begin!

What Is Digital Marketing?

Digital Marketing is the marketing of goods and services using the internet, such as websites, search engines, social media platforms, or even electronic billboards. Marketers around the world have been implementing conventional Marketing for decades. But the problem was the growth of the internet and its usage. 

While waiting at the dentist's, I neither have the time nor the interest to check the latest magazine. Or, while travelling, how many of us have a look at the building boards?  That’s because we are busy on our phones, having all the information at our fingertips. Who would want to make the effort of flipping the magazine or following the build boards when our newsfeed content is just according to our likes and latest offers.  That’s where the role of digital marketing comes in. Indeed, you could comprehend its importance from a business perspective.

Essential Digital Marketing Methods

It is a powerful, easy, and cost-effective way to target your audience. Combining the right blend of each component with effective tricks can be the perfect recipe for business success. Here are some practical and highly profitable digital marketing methods:

Search Engine Optimisation

We all love Google, and the first thing we do to learn about something is Google it! Google is a search engine, and you need to optimise your website according to it to appear at the top of the search engine result page. But why do you want to rank at the top? It’s because most people tend to check the top-most results for their searches, and you simply don’t want to be missed out and left behind by your competitors.

For instance, if you are hungry and search for a pizza shop near you on Google, You are most likely to check the first two or a maximum of the first five results. Now the question arises: how do you optimise your site for search engines. There are three main ways to do SEO. They are:

  • On-page SEO: It refers to all the efforts made on the website and optimises it for the search engine. It’s done mainly by adjusting the content present on the website according to the search engine's preferences. For example, searching relevant and lucrative keywords for the content and utilising keywords in the headings makes it easy for the search engine to index the website.
  • Off-Page SEO: These are all the activities done off-page to optimise your website. It includes getting backlinks from authoritative websites. The quantity and quality of links coming to a website play a key role in engine optimisation. To rank highly in the search engine, you need to earn relevant and quality backlinks from high-authority websites. The easiest way to get these links is to create and share quality content on your site, which other websites will want to link to. Also, establishing relationships with influencers in your field can help you get high-quality and relevant links.
  • Technical SEO: It is related to the website's technical aspects, such as loading speed, backend coding, the structure of the data, and optimisation of the CSS file. All these factors are critical for search engines.

Pay-Per-Click (PPC) Advertising

The most popular type of PPC is Google AdWords. It is an advertising model whereby you pay the advertiser each time the ad is clicked. It is an effective method to appear in the search results while establishing organic ranking. It is a proven way to get leads and is considered cost-effective. It allows you to target your prospective customers precisely. Other examples of PPC are Facebook paid ads, LinkedIn sponsored messages, and Twitter ad campaigns.

Social Media Marketing

It is a way to promote your brand and products, which is done through social platforms. These platforms include Facebook, Twitter, Instagram, LinkedIn, Snapchat, etc. 42% of the total world population is on social media. Hence, it is an effective tool to drive traffic, generate leads, and boost sales.  These platforms provide you with the luxury of accessing the insights of your page activity, making it possible for you to know more closely about your target audience. It allows you to analyse which content your audience likes and understand their preferences and needs. LinkedIn is most effective for B2B, whereas Facebook and Instagram are said to work better for B2B.

Content Marketing

Content marketing is a type of marketing that focuses on creating content, right? Let’s explain what it means. Great content is the key to digital marketing success. It’s as simple as that. High-quality and unique content contributes to your digital marketing efforts in many different ways.

First and foremost, it improves your SEO by making it clear what the website is about for the search engine by using specific keywords. It gets you noticed on social media and attracts your audience towards your product or service. Content drives traffic, establishes your credibility in your domain, and helps you get leads. The art is to produce creative content that is not promotional but inspires your audience to take the desired action.

Email Marketing

Another way to promote your product or service to your prospective customers online is through email, commonly known as email marketing. For every dollar that you spend on email marketing, you can expect a return of 32 dollars, which makes an ROI of 3200%

It is the most direct way to reach your customers, customised to interest them. However, the email should be very strategic, relevant, informative, and entertaining for the receiver.

Website Design

The digital marketing components listed above ultimately aim to take the user to the website to take the desired action. If it’s not up-to-date and attractive, the user’s interest will drastically drop. On the contrary, if the website is visually appealing but too complex to deal with or takes forever to download, the user probably will leave it there and then. The look and feel of the website should represent the brand. Also, the layout and theme should be according to the nature of the business. Having a mobile-friendly website is imperative for success, as 52.2% of online traffic in 2018 was through mobile phones. Your website is your digital landscape and should be optimised for appearance and functionality.

Wrapping Up

In the digital age, marketing your products and services online is not just an option; it's a necessity. Our lives are increasingly intertwined with the virtual world, making it important for brands to establish a strong online presence.

Digital marketing encompasses various components, each playing a vital role. Search engine optimisation (SEO) ensures your brand is easily discoverable by ranking high in search engine results. Pay-per-click advertising charges you per click for targeted online exposure. Social media marketing leverages the power of social platforms to promote your brand. Content marketing involves creating and sharing content online for diverse purposes. Email marketing, though traditional, remains a direct and effective way to engage with potential customers. Finally, website design and development are pivotal for converting online interactions into meaningful actions. Embrace these digital marketing components to thrive in the modern business landscape.

Frequently Asked Questions

What are the basics of digital marketing?

Digital marketing involves creating a website, building an email marketing list, optimising website content for search, launching display ads on platforms like Google or Bing, and reaching new audiences on social media platforms such as Facebook, LinkedIn, Instagram, Pinterest, Snapchat, and more.

What are the 7 P's of digital marketing?

The 7 P's of digital marketing are Product, Price, Place, Promotion, People, Process, and Physical Evidence. These elements help businesses effectively reach their target audience and achieve their marketing goals.

What are the 4 C's of digital marketing?

The 4 C's of digital marketing are Customer, Cost, Convenience, and Communication. They focus on the consumer side of marketing, emphasising the importance of understanding customer needs and preferences.

How does online advertising contribute to digital marketing?

Online advertising is a key component of digital marketing. It involves using digital platforms to promote products or services, reaching a larger audience more efficiently and cost-effectively than traditional advertising methods.

Why is content marketing important in digital marketing?

Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It's crucial in digital marketing as it helps to build trust, engage the audience, and improve SEO efforts.

What is the significance of social media marketing in digital marketing?

Social media marketing is the use of social media platforms to connect with your audience, build your brand, increase sales, and drive website traffic. It's significant in digital marketing as it allows businesses to reach a vast audience and engage with them directly.

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*FYI, parts of this blog post were drafted by artificial technlogy. But rest assured, it's been thoroughly researched, edited, reviewed and me & my team.
Author Fahad Zahid
Co-Founder @ Social Gravity

As a passionate Digital Marketer & YouTuber, Fahad Zahid, co-founder of Social Gravity, is known for helping home service & construction companies shine on the web with Paid Advertisement & SEO.

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