All You Need to Know About Facebook Video Algorithm

November 28, 2023

Struggling to get your videos seen on Facebook? It's important to understand how Facebook decides which videos to show in news feeds. This includes looking at things like how much people interact with your video, if it's interesting, and if it's good quality.

In this blog post, we'll dive into what makes Facebook's algorithm tick, especially with the new changes in 2023. We'll give you handy tips to help your videos get more views.

We'll talk about the best times to post, using videos made by your followers, and other ways to make your content stand out and connect with people on Facebook. Get ready to learn and improve your Facebook video strategy!

Key Takeaways

  • The Facebook algorithm determines which posts and videos appear in users' news feeds based on factors like engagement, relevancy, and quality.
  • To maximise visibility on Facebook, understand your audience and create content that resonates with them.
  • Engage with your audience by responding to comments and messages promptly.
  • Post your videos at optimal times when your target audience is most active.
  • Utilise user-generated content and video to increase visibility and encourage meaningful interactions.

Understanding the Facebook Algorithm

The Facebook algorithm is a complex system that determines the ranking of content on the platform, influencing its visibility to users in their news feeds and reels. It works by analysing factors such as user engagement, relevancy, and quality to deliver personalised content to each individual user.

Furthermore, stay tuned for the 2023 algorithm updates that will further enhance the user experience on Facebook.

How the Facebook Algorithm Works for Video Content

The Facebook algorithm is a set of rules. It picks which posts you see on your feed. Its job is to show you things you like and want to see more of. The algorithm likes posts that make people talk or share with others.

Videos are no different. They must be new, real, and fun to watch for the Facebook algorithm to pick them up. If users enjoy a video and spend time watching it, the algorithm takes notice. It then shows this video to more users on their feeds.

The Process Behind Facebook's Video Content Selection

The Facebook algorithm works by sorting and organising the content on the platform, including videos, to show users what it thinks they will be most interested in. It looks at different factors like originality and user interaction to determine which videos appear on people's news feeds.

So, the algorithm is always changing and getting more complex, with thousands of factors influencing its decisions. By understanding how it works, you can create videos that are more likely to reach your target audience and increase engagement.

The 2023 algorithm updates for Facebook feed and Reels

In 2023, Facebook will introduce algorithm updates for the News Feed and Reels. These updates aim to improve the user experience and ensure that relevant and engaging content is prioritised.

With these updates, Facebook considers factors such as originality, authenticity, and meaningful interactions when determining the visibility of posts and videos. It's important for users to understand these updates so they can optimise their content and reach their desired audience effectively.

So, by creating accurate, authentic, and high-quality videos that resonate with viewers, homeowners in Ireland can maximise their visibility on the platform and engage with their target audience more effectively.

Tips for Working with the Facebook Algorithm

To work effectively with the Facebook algorithm, it is important to understand your audience, create authentic content, engage with your followers, post at optimal times, and leverage user-generated videos.

Understand your audience

To make the most of the Facebook algorithm and reach your audience effectively, it's crucial to understand who they are. By knowing your audience, you can tailor your content to their preferences and interests.

So, this means considering factors like demographics, behaviours, and interests when creating videos for Facebook. Understanding your audience will help you create content that resonates with them, increasing the chances of engagement and visibility on the platform.

So, take some time to research and analyse your target audience before crafting your Facebook video strategy.

Create accurate and authentic content

We believe in creating accurate and authentic content. When we say that, we mean that it's important to provide reliable and truthful information in our videos on Facebook. This helps build trust with our audience, especially Irish homeowners who are looking for credible advice and insights.

So, by ensuring that our content is accurate and authentic, we can establish ourselves as a reliable source of information within the community.

It's worth mentioning that Facebook's algorithm also values accuracy and authenticity. The algorithm aims to promote content that is trustworthy and provides value to users. This means that by creating accurate and authentic content, we have a better chance of reaching more people on the platform.

Additionally, when we focus on accuracy and authenticity, it helps us stand out from other creators who may be sharing misleading or false information. With so much content available online, users appreciate when they can rely on a source for accurate information.

Engage with your audience

To maximise the visibility of your videos on Facebook, it's crucial to engage with your audience. Responding to comments and messages shows that you care about their feedback and opinions.

Encourage interactions by asking questions in your video captions or creating polls. By actively involving your audience, they will feel more connected and invested in your content.

So, this can lead to higher engagement rates and increased shares, ultimately helping boost the visibility of your videos on the platform. Remember, building a strong relationship with your audience is essential for successful video marketing on Facebook.

Post at the right time

To ensure your Facebook videos reach a wider audience, it's important to consider posting at the right time. Timing plays a crucial role in maximising the visibility of your content on the platform.

Posting when your target audience is most active increases the likelihood of engagement and interaction with your videos. By analysing the insights and data provided by Facebook, you can identify peak times when your followers are online and adjust your posting schedule accordingly.

So, in this way, you can make sure that more people see and engage with your videos, increasing their overall reach on the platform. So remember to pay attention to timing when sharing your videos on Facebook!

Utilise user-generated content and video

We can maximise our reach and engagement on Facebook by using user-generated content and video. User-generated content refers to posts, photos, and videos created by our audience. Including this type of content in our strategy helps build trust and authenticity with our followers.

The Facebook algorithm recognises the value of user-generated content and often prioritises it in users' news feeds. By encouraging our audience to create and share their own content related to our brand or products, we can increase visibility and encourage more meaningful interactions.

In addition to user-generated content, incorporating video into our Facebook strategy is essential. Video has proven to be highly engaging on social media platforms, including Facebook.

The Impact of New Changes in Facebook's Algorithm

The recent updates to the Facebook News Feed Algorithm have had a significant impact on the distribution of content and engagement on the platform.

Adapting to Facebook's Evolving Algorithm for Better Content Visibility

We want to keep you informed about the recent changes to the Facebook algorithm and how they can affect your content. The Facebook algorithm is constantly evolving, and it now takes into account factors like originality when determining which videos appear on users' news feeds.

This means that creating unique and authentic video content can help increase its visibility. Additionally, understanding how Facebook distributes content and what signals it looks for can ensure that your videos reach the right audience.

So, it's important to stay up-to-date with any updates to the algorithm so you can adapt your content strategy accordingly.

Tips for posting on Facebook

When posting on Facebook, there are a few tips you can follow to increase the visibility of your content. First, it's important to understand your audience and what they want to see.

So, by creating accurate and authentic content that resonates with them, you can keep them engaged. Additionally, make sure to engage with your audience by responding to comments and messages promptly.

Posting at the right time when your audience is most active can also help maximise reach. Another effective strategy is utilising user-generated content and videos, as they tend to perform well on the platform.

How to Beat the Facebook Algorithm and Stay Relevant

To beat the Facebook algorithm and stay relevant, we need to focus on publishing meaningful and quality content that resonates with our audience. We should avoid clickbait and fake news while utilising live video and Facebook reactions to engage viewers.

So, it's crucial to stay up-to-date with algorithm changes in order to adapt our strategies and maximise reach on the platform.

Publish meaningful, quality content

To ensure your videos perform well on Facebook, it's crucial to publish meaningful and high-quality content. The algorithm prioritises engaging and relevant videos that provide value to users.

So, by creating content that resonates with your audience, you can increase the chances of your videos being seen and shared.

One way to achieve this is by understanding what your audience wants and tailoring your content accordingly. Pay attention to their interests, preferences, and needs. This will help you create videos that are more likely to capture their attention and keep them engaged.

Another important aspect of publishing quality content is ensuring accuracy and authenticity. Avoid spreading misinformation or using clickbait tactics. Provide accurate information in a trustworthy manner, as this builds credibility with your audience.

Additionally, make an effort to engage with your viewers through comments and messages. Responding promptly shows that you care about their feedback and encourages further interaction.

Avoid clickbait and fake news

We should always avoid clickbait and fake news when creating content for Facebook. This means not using misleading headlines or exaggerated claims just to get people to click on our posts.

So, it's important to provide accurate information that is helpful and trustworthy. Fake news can spread quickly and have serious consequences, so we need to be responsible and ensure the information we share is reliable.

By avoiding clickbait and fake news, we can build trust with our audience and maintain a positive reputation on Facebook.

Utilise live video and Facebook Reactions

To make the most of Facebook's algorithm, you can try using live video and Facebook reactions. Live videos have become increasingly popular on social media platforms, including Facebook.

Furthermore, they allow you to connect with your audience in real-time and engage with them directly. When you go live, your video is more likely to appear at the top of people's news feeds, increasing its visibility.

Another way to boost engagement is by encouraging viewers to use Facebook reactions. These are the different emotional reactions that users can express towards a post (like, love, haha, wow, sad)

Stay up-to-date with algorithm changes

It's important to stay up-to-date with algorithm changes on Facebook. The algorithm is constantly evolving, which means the way content is ranked and displayed in users' feeds can change over time.

So, by keeping yourself informed about these changes, you can adjust your video strategy accordingly and increase your chances of reaching and engaging with your target audience. Understanding how the algorithm works and any updates that are made can help you optimise your content for better visibility and ensure that you're making the most of Facebook's platform as a homeowner in Ireland.


In conclusion, understanding the Facebook video algorithm is crucial for maximising your content's visibility on the platform. By creating accurate and authentic videos, engaging with your audience, and staying updated on algorithm changes, you can beat the algorithm and stay relevant.

Furthermore, utilising features like live video and Facebook reactions can also help increase your reach. So keep these tips in mind when creating your videos, and make sure to adapt to any future algorithm adjustments. Ready to maximise your content's impact? 

Dive in and start optimising your Facebook videos now to connect, engage, and grow your audience like never before!

Frequently Asked Questions

What is the Facebook video algorithm?

The Facebook video algorithm decides how videos rank on this online platform. It uses certain factors to show content to users.

How does the Facebook algorithm decide what content I see?

Facebook determines the distribution of content by using data about your actions on their site. If you like, share, or comment a lot on one kind of post, you'll see more of it.

Have there been recent changes to the Facebook news feed algorithm?

Yes, recent updates have made changes in visible content and engagement rate, so making effective use of scrollable video ads can help reach more audience members.

Can I improve my visibility on Facebook with videos?

Certainly! Using strategies for creating engaging Facebook video ads helps boost overall reach and visibility.

Are there concerns about harmful algorithms on big tech platforms like Facebook?

Indeed, there are worries over toxic algorithms that may promote hateful and divisive material that breaches data privacy rules.

How can one adapt to the changing Facebook video algorithm?

To adapt, it's crucial to stay updated with Facebook's official announcements and adjust your content strategy accordingly. Engaging content, understanding audience preferences, and leveraging Facebook's ad tools can be beneficial.

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*FYI, parts of this blog post were drafted by artificial technlogy. But rest assured, it's been thoroughly researched, edited, reviewed and me & my team.
Author Fahad Zahid
Co-Founder @ Social Gravity

As a passionate Digital Marketer & YouTuber, Fahad Zahid, co-founder of Social Gravity, is known for helping home service & construction companies shine on the web with Paid Advertisement & SEO.

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