The digitization of every industry and business in our surroundings has changed the dynamics of doing business. Whether you are a prominent industrialist or a small entrepreneur, most likely 70% of your potential customers are looking for you through search engines. So, if your digital presence cannot get the attention it deserves here, you might be losing a big chunk of your revenues.
The bare minimum you need is an SEO-optimised website that attracts all potential customers to reach out to you. Then the real question is, “How to make an SEO-friendly website?” It does not matter if you have experienced professionals doing it for you or are on a limited budget to handle it independently. This comprehensive guide contains everything you need to know about how to make your website SEO-friendly.
So, follow this step-by-step guide to making an SEO-friendly web structure and, in the right direction, attract customers from around the globe. These are all the steps that answer “what makes a website SEO-friendly”.
Step 1: Reliable And Faster Web Hosting
Starting with the right web hosting is the first step towards getting an answer to making my website SEO-friendly. If your state-of-the-art website does not appear within 10 seconds of a potential customer’s click on it, that customer is no longer a potential one. The longer your web hosting takes to open the website and let the customers see why they should be buying from you, the higher the chances of losing interest.
Step 2: Choose An SEO-Compatible Web Design
Many of the design templates available today work fine with SEO tools. However, be careful when choosing a web design from ready-to-use templates. If you get a custom web design, make sure it is still SEO-friendly and compatible with all the SEO tools you need for your website.
Step 3: Do Your Homework On Keywords
This is probably one of the most critical elements of having an SEO-friendly website in place. Allocate a decent budget to market research and tools that can help you find the right set of keywords. The keyword is the potential search string your customer uses to find the most relevant product or service. Accomplishing steps 1 and 2 will not do any good if your website does not contain the right keywords to appear in the top search results of search engines.
Step 4: Content Development
Once you have an SEO-friendly web design in place and the right set of keywords identified, put engaging content on the website. If a potential customer reaches your website but still does not find helpful information within his first 60 seconds on it, he will probably start looking for more helpful information. Therefore, having keyword-driven, well-structured content can make or break your digital game.
Another aspect of generating engaging content is adding a blog section to the website. Frequent publications with keyword-optimized content and interesting topics to attract customers' interest help keep your position in the search engine rankings.
Step 5: User Experience
Simply defined, the user experience regarding the website is how useful, usable, accessible, and valuable information is available regarding the desired product or services. Content, imagery, headings, keywords, adaptability to every device, page loading speed, website loading speed, etc. These are all the factors that define how smooth the user experience (UX) is. The softer the UX, the higher the chances of getting more customers through the website.
Step 6: On-Page SEO
One of the easiest ways to get a ranking in search engine results is to get On-Page SEO done. You do not need technical expertise to get this done, either by yourself or through a paid service provider. You will find many tutorials to follow and content to read. Develop a basic understanding and make sure most of the following On-Page SEO elements are in place for your website:
- Must include the keywords in the website URL
- Avoid creating lengthy inner page URLs
- Use keywords in page headings, titles, and the first paragraphs of the content on pages.
- Use optimised imagery
- Establish internal linking to keep the website users for a longer time on a website
- Establish external linking with known and reputed sources of relevant information such Forbes, Wikipedia etc.
Step 7: Link Building
Out of the other on-page SEO techniques, link building is somewhat difficult and tricky. Most beginners either overlook or skip this and focus on the rest of the checklist to get a better SEO ranking. However, a little effort can do miracles, so try to include this in your website's SEO plan. The key is to shortlist reputable websites related to your industry and start posting in the guest posts section, which leads back to your website.
Getting an SEO-optimised website is such a vast domain and topic. We can have a series of informative blogs published to cover this extensive topic, but that would be too much information for beginners or non-technical people. The goal here is to educate you on the bare minimum that you must know for making an SEO-friendly web structure.
Over the period, you can gain further knowledge of technical SEO and start working on it for improved ranking. However, whether technical or non-technical SEO, the goal is to keep it going for the lifetime of the business or website. Also, you must check on changing trends, technologies, search engine working, etc., and upgrade your website or content accordingly. The continuous improvements will help maintain the ranking in search engines.
So, if you are looking for an expert SEO agency for continuous growth strategies in your search engine optimisation, get a free consultation from us and kick-start your game!
Frequently Asked Questions
A website is good for SEO when it provides a great user experience, has well-organised content, easy navigation, and fast loading times. It should also be mobile-friendly and have SEO-friendly URLs.
An SEO-friendly website is designed in a way that helps it rank higher in search engine results. This involves using relevant keywords, having fast load times, being mobile-friendly, and providing a good user experience.
To make your website mobile-friendly, use a responsive design that adjusts to different screen sizes. Also, ensure that your site loads quickly on mobile devices and that all features and content are accessible on mobile.
You can improve your page speed by optimising images, using browser caching, reducing server response time, and minimising the use of redirects.
Internal linking helps improve SEO by guiding visitors to other relevant pages on your website, which can increase the time they spend on your site. It also helps search engines understand the structure and content of your website.
Enhancing the user experience can involve improving your site's navigation, making it mobile-friendly, speeding up page load times, and providing high-quality, relevant content. A good user experience can lead to higher engagement, which can positively impact SEO.