How to Market a Roofing Company: 10 Effective Ways

Are you a roofer looking for ways to market your business and get roofing leads consistently? We’ve got ten great methods for you that will help get your business in front of more potential customers.

We promise you that if you follow these tips, you'll see a significant increase in roofing leads within weeks (if done right). So, let's get started.

Why Should Roofing Companies Focus on Marketing?

It’s no secret that the roofing industry is booming. There is a lot of money that you could win! And with new competitors coming to the market all the time, it’s more important than ever for roofing companies to focus on marketing. So, let's look at the 10 proven ways to market your roofing business:

10 Ways You Can Market Your Roofing Business

Here are 10 proven ways you can start marketing your roofing business today. We have also shared the methods we use to bring in hundreds of new qualified roofing leads for our clients every month. So, here we go!

Start by creating a website

Before starting your marketing journey, begin by understanding what the customer wants—do they want a lower price or better quality workmanship? Once you know this, you can tailor 

your marketing to meet their needs.

Optimise the website for search engines

The first step in getting your website in front of more potential customers is to optimise it for search engines. This means using the right keywords and phrases and optimising the title tags and meta descriptions.

One of the best ways to get leads from your website is to make sure you list your services. This means putting together a page on your website that outlines the services you offer as well as photos of some of your past work.

Pro Tip: Rather than creating one page to list all your services, we recommend individual pages with unique content to grab more traffic from the search engines. This way, we can focus on specific jobs we want (for example, roof insulation jobs instead of roof repairs). This also helps rank for all the service keywords, a.k.a. money keywords, that quickly bring a few additional leads per month.

Another great way to increase trust with potential customers is to include customer reviews on your website.

Optimise Your Google My Business Profile

For local businesses, it is crucial to have the Google My Business profile of your business created and optimised.

You can create a free profile by clicking on the following link if you already have one:

Now that you have set up your Google My Business profile, it's time to optimise it for the best results to show up in Google Maps. Here are a few tips:

  1. In the "About" section, be sure to include a brief description of your business and what you offer. Also, have a bullet-point list of services you offer so that people can find you for those services.
  2. Upload a high-quality logo and photos of your business.
  3. In the "Categories" section, select the most relevant category for your business.
  4. In the "Location" section, be sure to include your full address and zip code.
  5. Be sure to list them in the "Services" section.
  6. Include the URL of your website in the "Website" section.
  7. In the "Additional Information" section, include your business hours and other relevant information that people might need to know about your business.
  8. Ask a few of your past clients to post reviews on the profile. Aim for at least 50-60 over the next few months.

By following these tips, you can optimise your Google My Business profile for better results 

in Google Maps!

Make sure you're listed in other Local Directories

In addition to optimising your Google My Business profile, it's essential to list your business in other local directories as well. This will help people find you when searching for companies in your area. Here are a few of the most popular local directories:

  • Yelp
  • Angie's List
  • TripAdvisor
  • FourSquare

Depending on where you're based, the local directories could be different. Make sure to list your business in as many of these directories as possible for the best results.

Develop a social media presence

Get on social media and start interacting with potential customers, but don't just post about yourself; try engaging in conversations around topics that would be of interest to them. For example, if you're a roofing company, post about roofing safety tips in the summer, when people are more likely to be doing home repairs. You can also post about news and events in your area that would be of interest to them. This will help you develop trust and credibility with potential customers.

Develop relationships with local real estate agents

Develop relationships with local real estate agents. Many of them will have clients in the market for a new home and might need some remodelling work done. When those agents refer their clients to you, be sure to mention that you offer a discount for referrals. This will help increase your roofing business with a proper referral marketing strategy.

Work with other contractors to get referrals

Another great way to get more leads for your roofing business is to work with other contractors in your area. Many of them will have clients who need roofing work done, and when those contractors refer their clients to you, be sure to offer them a discount for referrals.

Create a video about your company and post it on YouTube

Creating a video about your company is a great way to show people what you're all about. It can help increase trust and credibility with potential customers, and it can also be a great way to show your work in action.

Get More Reviews

Now that you have set up your Google My Business profile, it's time to optimise it for the best results to show up in Google Maps.

Reviews are very important for your target customers, as they are one of the main ways that people decide whether or not to do business with you. One of the most important things you can do is to ask your past clients to post reviews on your profile. As I said earlier, aim to have at least 50-60 genuine reviews over time if you want to show up on Google. You might want to seek more if your competitors have more reviews.

Run Google Ads Campaign

Another great way to get more leads for your roofing business is to run Google Ads campaigns. These are ads that show up in the sponsored results section of Google when people are searching for related terms like [Roofer in Location] or [New Roof Installation].

To run a successful ad campaign, you'll need to target the right keywords and use effective ad copy. You'll also need to track your results so you can continually optimise your campaign for the best results.

Bonus Tip 01: Google's Local Services Ads

If you're looking for a more efficient way to get leads for your roofing business, then you should consider using Google's Local Services Ads. These ads show up at the top of the search results when people are searching for services like yours.

To be eligible to use Local Services Ads, your business must meet specific eligibility criteria, such as being a licensed business with a physical address in the area.

Following are the three main benefits of using Local Services Ads compared to traditional Google Ads:

  1. You don't need to create your ads. Google creates them for you using information from your GMB profile.
  2. Google manages your budget for you, so you don't need to worry about running out of money.
  3. You only pay when someone calls you or clicks on your ad to get more information. There is no charge if you don't get your phone ringing.

Bonus Tip 02: Offer free estimates to potential customers

One of the best ways to get more leads for your roofing business is to offer free estimates to potential customers. This will give them a chance to get to know you and your company, and it will also allow you to assess the work that needs to be done.

Our Favourite Roofer Marketing Strategy

After working with dozens of roofing clients to help them market their businesses, we've found the best ROI with Organic SEO.

This involves optimising your website and content to rank higher in the search engines for keywords related to roofing. This kind of marketing works best over the long run, as once you're ranked for enough keywords in Google searches, you start getting free traffic and free leads for a lifetime (as long as you manage the website properly).

Are You Ready To Market Your Roofing Company?

If you're ready to start marketing your roofing company, then the strategies listed in this article are a great place to start. However, keep in mind that these are just a few of the many methods available to you. However, if you are a Roofing Company, seeking professional help, Social Gravity is here to help. Contact us or fill out the quote form to get the desired solutions for your roofing website!

Frequently Asked Questions

What makes a successful roofing company?

A successful roofing company is characterised by quality services, excellent customer service, a strong online presence, effective marketing strategies, and a good reputation in the industry.

How do I network for roofing sales?

Networking for roofing sales can be done through attending industry events, building partnerships with related businesses, and engaging with potential customers on social media.

How to stand out from other roofing contractors?

To stand out from other roofing contractors, you can offer unique services, maintain high standards of quality, provide exceptional customer service, and build a strong brand image.

How to start a referral programme for a roofing company?

A referral programme can be started by offering incentives to customers who refer new clients, such as discounts on future services or cash rewards.

How to build a high-performance website for a roofing company?

A high-performance website can be built by ensuring it is SEO-optimised, user-friendly, mobile-responsive, and contains relevant and useful content for customers.

How to utilise social media advertising for a roofing company?

Social media advertising can be utilised by creating engaging content, targeting ads to the right audience, regularly interacting with followers, and using the platforms' advertising tools effectively.

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*FYI, parts of this blog post were drafted by artificial technlogy. But rest assured, it's been thoroughly researched, edited, reviewed and me & my team.
Author Fahad Zahid
Co-Founder @ Social Gravity

As a passionate Digital Marketer & YouTuber, Fahad Zahid, co-founder of Social Gravity, is known for helping home service & construction companies shine on the web with Paid Advertisement & SEO.

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