How to Track SEO Performance?

October 4, 2023

Tracking your SEO performance can feel like a chore, especially when you're not sure where to start. We've been there too, and research shows that 75% of businesses struggle with the same issue.

So, this blog post will provide clear guidance on which metrics are crucial for tracking SEO progress, how to analyse them, and what tools to use. Ready to boost your online presence? Let's dive in!

Key Takeaways

  • Keyword rankings, backlink growth and quality, organic search traffic, conversion tracking, and domain authority are key metrics for tracking SEO performance.
  • Tools such as Google Analytics, Google Search Console, and Moz/Ahrefs/SEMRush can be used to track SEO performance effectively.
  • Best practises for tracking SEO performance include setting specific goals and objectives, regularly monitoring and analysing data, using tracking tools effectively, and conducting regular site audits.

Key Metrics For Tracking SEO Performance

The key metrics for tracking SEO performance include keyword rankings, backlink growth and quality, organic search traffic, conversion tracking, and domain authority.

Keyword Rankings

Keyword rankings play an essential role in tracking SEO performance. They provide insight into how well our website ranks for targeted keywords in search engine results. High keyword rankings mean more visibility, leading to increased traffic and potential conversions.

Sometimes, even a slight change in ranking can significantly impact the number of visitors landing on our site. Regularly monitoring these ranks helps us identify what's working in our SEO strategy and where there’s room for improvement.

It is crucial to keep up-to-date with your competitors' keyword rankings as well, which provides you with valuable information about their strategies and market trends.

Backlink Growth And Quality

Tracking backlink growth and ensuring the quality of those backlinks is crucial for measuring the effectiveness of your SEO efforts. Backlinks are links from other websites that point to your website, and they play a significant role in determining your website's authority and credibility.

By tracking backlink growth, you can see how many new backlinks have been acquired over time. This metric is important because it shows whether your link building strategies are effective in attracting more external sites to link to yours.

Additionally, monitoring the quality of these backlinks is equally important, as it ensures that the links are coming from reputable and relevant sources.

Organic Search Traffic

Organic search traffic is a vital metric to track when evaluating SEO performance. It represents the number of visitors who come to your website through organic search results, meaning they found you naturally without any paid advertising.

By monitoring organic search traffic, you can assess the effectiveness of your SEO efforts in driving valuable, high-quality traffic to your site. This metric helps measure your website's visibility and reach on search engines, providing insights into how well your content is optimised for relevant keywords.

Increasing organic search traffic indicates that more people are discovering and clicking on your website in their searches, which can lead to higher conversions and better overall business growth.

Conversion Tracking

Tracking conversions is a crucial aspect of monitoring your SEO's performance. By tracking conversions, you can measure the effectiveness of your website in driving desired actions from visitors, such as making a purchase or filling out a contact form.

It allows you to evaluate how well your SEO efforts are translating into tangible results for your roofing, construction, cleaning, and solar marketing companies.

By analysing conversion data, you can identify areas that need improvement and make informed decisions to optimise your website for better conversion rates. This helps ensure that your SEO strategies are aligned with your business goals and drive meaningful outcomes for your company.

Domain Authority

Domain Authority is a crucial metric for tracking SEO performance. It measures the overall strength and credibility of your website's domain on a scale from 1 to 100. A higher Domain Authority indicates that your website is more likely to rank well in search engine results.

This metric takes into account factors like the number and quality of backlinks pointing to your site, as well as its overall trustworthiness and reputation. By monitoring and improving your Domain Authority, you can increase your chances of attracting organic traffic and boosting your search engine rankings.

Tools For Tracking SEO Performance

Some of the tools that can be used to track SEO performance include Google Analytics, Google Search Console, and Moz/Ahrefs/SEMRush.

Google Analytics

Google Analytics is a powerful tool for tracking SEO performance. It provides valuable insights into your website's organic traffic, search rankings, and user behaviour. With Google Analytics, you can monitor key metrics such as the number of visitors coming from organic search results, the percentage of users who click on your website's link in search engine results (CTR), and how long it takes for your web pages to load.

You can also track keyword rankings to see how well your website is performing in search engine results. Additionally, Google Analytics allows you to set goals and events to measure conversions and track the success of your SEO efforts.

By utilising this platform effectively, you can gain valuable data that will help you optimise your SEO strategy and improve your website's performance.

Google Search Console

Google Search Console is a valuable tool for tracking SEO performance. It provides insights into your website's presence in Google search results, allowing you to monitor key metrics such as organic search traffic and keyword rankings.

With Search Console, you can identify crawl errors, optimise your website's visibility, and submit sitemaps for indexing. By utilising this tool effectively, roofing, construction, cleaning, and solar marketing companies can improve their website's performance on Google and enhance their overall SEO strategy.


We also recommend utilising tools like Moz, Ahrefs, and SEMRush for tracking SEO performance. These platforms provide valuable insights into keyword rankings, backlink profiles, and overall website visibility. With Moz, you can track your domain authority and monitor your website's crawlability and indexability. 

Ahrefs offers comprehensive keyword research tools, as well as the ability to analyse competitor backlinks. SEMRush is another excellent option for monitoring organic traffic, conducting site audits, and tracking SEO progress over time. Leveraging these tools will give you a deeper understanding of your SEO campaign's performance and help you make data-driven optimisation decisions.

Best Practises For SEO Tracking

To effectively track SEO performance, it is crucial to set specific goals and objectives and regularly monitor and analyse the data. Additionally, using tracking tools such as Google Analytics, Google Search Console, Moz/Ahrefs/SEMRush can provide valuable insights into keyword rankings, backlink growth and quality, organic search traffic, conversion tracking, and domain authority.

Conducting regular site audits to ensure crawlability and indexability will further optimise SEO performance.

Set Specific Goals And Objectives

We set specific goals and objectives to effectively track our SEO performance. By having clear targets in mind, we can measure the success of our SEO strategies and determine if they are driving the desired results.

Whether it's increasing organic traffic, improving keyword rankings, or boosting conversions, setting specific goals helps us stay focused and accountable. It also allows us to gauge the effectiveness of our efforts over time and make necessary adjustments to optimise our SEO campaigns.

With well-defined goals and objectives in place, we can continuously monitor our progress and strive for continuous improvement in our search engine optimisation efforts.

Regularly Monitor And Analyse Data

Regularly monitoring and analysing data is crucial for tracking SEO performance. By staying vigilant and regularly reviewing your website's metrics, you can effectively measure the success and progress of your SEO efforts.

Take a proactive approach by regularly checking key metrics such as organic traffic, search rankings, and conversion rates. Analyse this data to identify trends, spot areas for improvement, and make informed decisions for optimising your SEO strategy. Stay on top of your website's performance by consistently monitoring and analysing data to ensure ongoing success in your SEO campaign.

Use Tracking Tools Effectively

To effectively track SEO performance, it is important to utilise the right tools. These tools can provide valuable insights and data that will help you measure the success of your SEO strategies. Here are some tips for using tracking tools effectively:

  • Implement Google Analytics on your website to monitor key metrics such as organic traffic, bounce rates, and conversion rates.
  • Use Google Search Console to analyse search performance, identify crawl errors, and optimise your website for better visibility in search results.
  • Consider using tools like Moz, Ahrefs, or SEMRush to conduct keyword research, track rankings, and analyse backlink growth and quality.
  • Regularly review and analyse the data provided by these tools to identify areas for improvement and make informed decisions for your SEO campaigns.
  • Take advantage of features like goals and events in Google Analytics to track specific actions or conversions on your website.
  • Conduct regular site audits using tools like Screaming Frog or Sitebulb to identify technical issues that may be affecting your SEO performance.
  • Stay updated with industry trends and best practises to ensure you are making the most of the tracking tools available.

Conduct Regular Site Audits

Regular site audits are crucial for maintaining the health and performance of your website. By conducting regular site audits, you can identify any technical issues that may be affecting your SEO performance and take the necessary actions to resolve them. During a site audit, make sure to check for broken links, duplicate content, missing meta tags, slow page load times, and any other factors that may impact your website's crawlability and indexability. 

Additionally, auditing your site's mobile friendliness and ensuring that it is optimised for mobile devices is essential in today's mobile-dominated world. Regular site audits help you stay on top of any potential issues that could hinder your website's search engine visibility and overall SEO success.

  • Check for broken links
  • Identify duplicate content
  • Ensure all meta tags are present and optimised
  • Monitor page load times
  • Evaluate mobile friendliness and optimisation
  • Fix any crawl errors or indexation issues

The Bottom Line 

In conclusion, tracking SEO performance is crucial for measuring the success of your SEO strategies. By monitoring key metrics such as keyword rankings, backlink growth and quality, organic search traffic, and conversion tracking, you can effectively evaluate the impact of your efforts.

However, utilising tools like Google Analytics and conducting regular site audits will help you stay on top of your SEO performance and make informed decisions to optimise your website's visibility and drive more targeted traffic.

Frequently Asked Questions

What are the key metrics to track when monitoring SEO performance?

When tracking SEO performance, it is important to monitor key metrics such as organic traffic, keyword rankings, click-through rates (CTR), bounce rate, and conversion rates.

How can I track my website's organic traffic?

To track your website's organic traffic, you can use analytics tools like Google Analytics or other SEO software that provide detailed reports on the sources of your website's traffic and the keywords driving that traffic.

Are there any tools available to help track keyword rankings?

Yes, there are several tools available, such as SEMrush, Moz, and Ahrefs, that allow you to track keyword rankings for your website. These tools provide insights into how your website ranks for specific keywords in search engine results pages (SERPs).

How do I measure the success of my SEO efforts through conversion rates?

To measure the success of your SEO efforts through conversion rates, you can set up goals or e-commerce tracking in Google Analytics or other analytics platforms. This will help you analyse how many visitors from organic search channels are taking desired actions on your website, such as making a purchase or filling out a contact form.

What tools should I use to track SEO performance?

Google Analytics, Google Search Console, and SEO tools such as Moz, Ahrefs, or SEMrush are recommended for tracking SEO performance. These tools can help you monitor your website's organic traffic, keyword rankings, backlink profile, conversion rates, and more.

What is Domain authority, and why is it important?

Domain Authority is a score that predicts how well a website will rank on search engine results pages. It is important because a higher Domain Authority indicates a better chance of your website ranking well in search engine results, leading to increased visibility and organic traffic.

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*FYI, parts of this blog post were drafted by artificial technlogy. But rest assured, it's been thoroughly researched, edited, reviewed and me & my team.
Author Fahad Zahid
Co-Founder @ Social Gravity

As a passionate Digital Marketer & YouTuber, Fahad Zahid, co-founder of Social Gravity, is known for helping home service & construction companies shine on the web with Paid Advertisement & SEO.

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