If you own a business or you are a marketer by profession you must be familiar with the buzz word and you have likely been told to leverage SEO to compete in the market. It’s essentially because today, Search engine optimization is an essential component of any successful marketing strategy.
Search engine optimization (SEO) is a comprehensive process to boost your rankings on search engine which helps you reach more customers and be a head of your competitors.
It’s an open secret that SEO gets you the desired traffic.
In fact, according to statistics 57% of B2B marketers identified that SEO generates more leads than any other marketing activity.
Businesses around the world take services of Digital Marketing agencies like us and invest in SEO to not only rank higher in search engine result page but also get increased web traffic, tap to a greater audience set, and above all, earn more revenue.
So now you might be wondering how long does it take to see results from SEO and when can I get to the first page if I start my SEO now? If that’s so, by the end of this article you will get all the answers to your questions and you will get a detailed understanding of the SEO process along with its estimated timeline!
LET’S GET STARTED…
In order to know how long does it take to see results from SEO you need to understand those factors that contribute in the time it will take to get the results. It includes:
- Inbound links
One of the most common questions we get as an SEO agency is none other than “What does it take to get results from SEO?”
It’s definitely one of the most annoying questions because clients expect a definitive answer, while there is simply no specific way to provide one, due to the involvement of these variables. It takes about four months up to a year approximately to see the results. However this range depends on the above mention three key variables to determine how long it takes to see results from SEO.
Impact of Competition on How Long It Takes to See Results from SEO
The level of competition in your niche is going to determine the time and effort it will take to rank your business in the search engine. If you’re selling something like mint flavored brownies, you probably will face very less or no competition.
Those of you selling products or services that people are actually searching for online, you are likely to face different degrees of competition based on demand.
For example, a small florist serving a small locality would face less competition than an event planner serving a large city, which would face less competition than a national courier service company.
Thus the more competing webpages you’re competing with, the longer it’s going to take to get to the top of the search results.
We as SEO professionals need to analyze their activity of the previous several months, and then continue to track their activity in the future. In order to outperform your competitors, you have to put in more effort than they are if you want to pass them.
Impact of Inbound Links On How Long It Takes to See Results from SEO
It’s a known fact that links are one of the most important factors that contribute in SEO, but their effect on how long it takes to see the results from SEO depends on various other factors.
This includes, firstly the number or volume of links to your website. According to a research the first result of SERP has 3.8 times more backlinks than the other following nine positions. While having more links is generally said to help you achieve rankings faster, but it’s not just a numbers game. Fewer, high-quality links from relevant and authoritative website will have a far better impact on your rankings than a greater volume of low-quality links from irrelevant & less authoritative websites.
It can be an effective strategy because high quality links are usually hard to get so it will be difficult for the competitors to emulate. Also they last longer as compared to the low quality links generated from automated methods.
Another important point to keep into consideration is the speed at which you earn the links because a rapid increase could indicate an abnormal activity to the search engine.
Impact of Content On How Long It Takes to See Results from SEO
The third and the last factors that plays a significant role in how long it takes to see the results from SEO is the “Content” that is published on your website. “Content is the king”, you might have heard this a lot.
The quality of the content matters the most since it determines user experience and the time a single visitor spends on your website.
Now here comes a frequently asked question of what is ideal length of a single content piece, for which the answer is that it simply needs to be long enough to satisfy user’s intent of visiting that particular page.
We recommend you to maintain a consistent posting schedule as indicates Google about the new content is being added on your website regularly. This encourages the search engine to crawl and index your website pages frequently.
Secondly new content invites users to visit your website frequently, signaling positive user experience to Google, and as a result helping you to get the rankings quickly.
In fact a survey analyzed 912 million blog posts and identified that long written content earns an average of 77.2% more links than short articles.
Hence content also helps you to get backlinks from other authoritative websites.
Timeline To Determine How Long It Takes to See Results from SEO
Now that you’ve a clear understanding of how of those variables impact the SEO process and the time it takes to get the results, let’s see the how they set in our SEO timeline.
When you are done choosing your best SEO agency and you approach them with your requirements. The first thing they will do after taking you on board is research. An efficient SEO agency like Social Gravity will deeply analyze your current standing, nature of your business, competition in your niche etc. This helps them to know about your brand and its goals to provide you with a comprehensive game plan.
The next step is to perform a detailed website audit to ensure it is completely optimized from UI/UX perspective. It aids in determining what you already have and what changes your website might need.
Generally the keyword research is also conducted in the first month of the SEO process. All the content for the website is prepared based on these keywords. They enable your content to rank in the search engine.
The second month marks the beginning of technical SEO work. Backend of the website is optimized for search engine and all the needed changes are made. This basically includes all the on page efforts from image tags to catchy page titles, inbound and outbound linking etc.
In this phase the responsiveness of your website is also evaluated. If it isn’t responsive to other devices it can have an adverse effect on search engine optimization.
This is the month where the magic starts to happen. Now your SEO agency will choose a list of keywords they would target in the first go. These keywords will be chosen from the keyword research that they did initially in the beginning.
Once the keywords are selected the most important part will begin that is content creation. Keywords will be paired with different type of content pieces according to the strategy formulated by your chosen agency. It may be long form content which is more than 2000 words long, blog content or even your service or product page content.
As soon as the content is published to your website the search engine will start to crawl and index your pages.
By this month you should do the trick. You will continue your efforts of updating the content regularly with the targeted keywords. They will need to fix all technical issues and make your site completely functioning in all aspects. By this time your agency will start working on backlinks to support the content efforts. They might reach out to other companies and content creators in your industry to earn backlinks.
It’s a responsibility of any SEO company to regularly report their results back to you. This should include a clear comparison of before and after results of Google analytics. They should be able to keep a track of your SEO campaign throughout the process. By the end of the fifth month you would really be able to see a rise in traffic, calls or conversions.
However this process needs to be consistently continued for over the period of further six months to achieve the highest return of investment.
No one can ever accurately predict exactly how long does it takes to see results from SEO until you actually get in the battle field and start the process. Get a free consultation with us and find out how long it will take to see results for your SEO.
However, you can surely make an educated guess based on the variables discussed above, and then over time, when you are in the process, you can get a better idea depending upon the circumstances.