Digitization of literally every industry/business in our surroundings have changed the dynamics of doing business these days. Whether you are a large industrialist or a small entrepreneur, most likely 70% of your potential customers are looking for you through search engines and if your digital presence is not able to get the attention here, you might be losing a big chunk of the revenues.
The bare minimum you need is a SEO optimized website, attracting all potential customers to reach out to you. Then the real question is “How to make an SEO friendly website?” It does not matter if you have experienced professionals doing it for you or if you are on a limited budget to handle it your own. This comprehensive guide contains everything that you need to know about how to make your website SEO friendly.
Follow this step-by-step guideline to making a SEO friendly web structure and with the right direction attract customers from around the globe. These are all the steps that answer “what makes a website SEO friendly”.
Step 1: Reliable and Faster Web Hosting
Starting with the right web hosting is the first step towards getting an answer to how to make my website SEO friendly. If your state-of-the-art website does not appear within 10 seconds of a potential customer’s click on it, that customer is no longer a potential one. The longer your web hosting takes to open the website and let the customers see why they should be buying from you, higher the chances of a lost interest.
Step 2: Choose a SEO Compatible Web Design
Many of the design templates available in the market today work fine with SEO tools. However, be careful when you choose a web design from ready to use templates. If you get a custom web design, make sure it is still a SEO friendly web design and is compatible with all the SEO tools that you need for your website.
Step 3: Do your Homework on Keywords
This is probably one of the most critical elements of having a SEO friendly website in place. Allocate a decent budget to the market research and tools that can help you in finding the right set of keywords. A key word is that potential search string that your customer uses in the search engines to find the most relevant product or service. Accomplishing step 1 and 2 will not do any good if your website does not contain the right keywords to appear in the top search results of search engines.
Step 4: Content Development
Once you have a SEO friendly web design in place and you have the right set of keywords identified, put the engaging content on the website. If a potential customer reaches your website but still does not find useful information within his first 60 seconds on your website, he will probably start looking for more useful information. Therefore, having keyword driven well-structured content can make or break your digital game.
Another aspect of generating right and engaging content is adding a blog section to the website. Frequent publications with keyword optimized content and engaging topics to attract the interest of customers helps keep your position sustained in search engine ranking.
Step 5: User Experience
Simply defined user experience regarding the website is how useful, usable, accessible and valuable is the information available regarding the desired product or services. Content, imagery, headings, keyword, adaptability to every type of device, page loading speed, website loading speed etc. These are all the factors that define how smooth the user experience (UX) of a website. The smoother the UX, the higher are the chances of getting more customers through the website.
Step 6: On Page SEO
One of the easiest way for getting the ranking in search engine results is getting the On Page SEO done. You do not need to have technical expertise to get this done either by yourself or through any paid service provider. You will find many tutorials to follow and content to read, develop basic understanding and make sure most of the following On Page SEO elements are in place for your website:
- Must include the keywords into website URL
- Avoid creating lengthy inner page URLs
- Use keywords in page headings, titles, first paragraphs of the content on pages.
- Use optimized imagery
- Establish internal linking to keep the website users for longer time on website
- Establish external linking with known and reputed sources of relevant information such Forbes, Wikipedia etc.
Step 7: Link Building
Out of the other on page SEO, link building is somewhat difficult and tricky. Most of the beginners either overlook or skip this and focus on the rest of the checklist to get better SEO ranking. However, a little effort can do miracles for you so try to include this in a website SEO plan. The key is to shortlist reputable websites related to your industry and start posting in the guest posts section, which leads back to your website.
Getting a SEO optimized website is such a vast domain and topic. We can have a series of informatory blogs published to cover this extensive topic but that would be too much information for the beginners or non-technical people. The idea and focus of this article is to get you started with the answer to “How to make an SEO friendly website”. The goal here is to educate you with the bare minimum that you must know and can know for making an SEO friendly web structure.
Over the period, you can grab further knowledge of the technical SEO side and start working on that for improved ranking. However, the key ruling here, whether technical or non-technical SEO, is to keep it continued for the lifetime of the business/website. You must keep a check on changing trends, technologies, search engine working etc. and accordingly upgrade your website/content accordingly. The continuous improvements will be helpful in maintaining the ranking in search engines.