How To Optimize Your Content For SEO- Content Optimization Guide


April 5, 2021

how to optimize your content for seo

When it comes to content, search engine optimization (SEO) has become the most important thing. To put it more simply, let’s say content and SEO go hand in hand. Search engines ensure to reveal the most relevant content to the users. What exactly does content optimization mean? It is a process which will help your content reach as many people as possible. 

Our guide is going to educate you on how you can create the perfectly optimized content. You don’t want to miss this. 

Content Optimization Checklist

  • Incorporate Keywords 

The first and the most important thing for content optimization is keywords. Before you begin writing, do a thorough research on keywords. You can make use of the tool- google’s keyword planners. This is user friendly and it is going to help you determine the keywords which are being searched by the users on the related topic. Keywords are the core of your content. Remember one rule, you will not make it to google ranking if you don’t market your content with specific keywords. 

  • Create a user friendly URL

Clean, clear and a search friendly URL will benefit your user as much as the search engines. For your better understanding we are going to give you two definite examples.

Both these URLs are related to Chinese restaurants in Dublin.

As a user, which would one you click on? Most people would click on the first one. Why? The URL gives a complete description of what the content is all about. 

Tip: Structure your URL in the simplest and non confusing way. Also make sure it is keyword optimized. 

  • Optimize the title tag

The title tag of a page is extremely important. But don’t worry it is simple to get it right as well. Start with your target keyword. Let’s take the same example ‘Chinese restaurants in Dublin’

Place your main keyword at the beginning of the title tag  and make sure it is less than 60 characters. So the perfect title tag for our above example would be:

<title>Dublin Guide| Chinese restaurant, 2021 trending</title>

The main keyword is used right at the beginning of the title.

  • H1 Tag 

The H1 tag should be the foremost heading on the page. How do you build an optimized H1 tag? The best way is to make use of your target keyword along with important content which blends in. For the above example the H1 tag would be as follows:

<h1>Chinese  Restaurants Dublin Guide<h1>

  • Use the target keyword in the first paragraph

Keyword stuffing is a big no. However, use the target keyword in the first paragraph of your content. Make sure this is done naturally. Ideally, we would recommend you to do so within the first 100 words. For the same example we would put it up in this way:

If you are planning a visit to Dublin, our chinese restaurants Dublin guide is a must read for you. We have teamed up a curated list only to bring the best of Indian delicacies to you. So eat healthy, eat tasty. 

Fits well as an opening right? That’s exactly what you need to do.

  • H2 Tags

You already nailed it with your H1 tag, but ensure to include a H2 tag as well. Do not stuff your target keyword into the H2 tag. However, include it with some kind of variations. With the same example, once you add the H1 tag and the introduction you may open the body of content with the H2 tag. 

<h2>Chinese Food Lovers Guide in Dublin</h2.

If you notice the H2 tag is clear, concise and includes the keyword variant to an extent. 

  • Meta description

Meta description summarizes the content of your page for the benefit of the search engines as well as users. This is a visible description reflected on SERPs. Be sure this is less than 160 characters and ensure your target keyword is included. 

  • Make use of visuals

Making use of visuals (videos and images) in your content. This will have a positive impact on the reader. Visuals are easy to read and consume. It is a known fact that we are more likely to get attracted to a blog which has some visual content rather than the one which includes only text. 

  • Mobile-first design

We are going to explain the theory in simple words. This version is used for ranking. It will help the mobile users find exactly what they are looking for. If you want your content to rank on the search engine results pages (SERPs), you need to first deliver to the mobile-first concept. 

Tip: Be careful about how your content displays on the mobile devices.

  • Internal Links

Internal links play a key role in content optimization Link your site internally to other key pages. This is a key way to navigate search engines as well as users through your content. It will also spread link equity to key pages. In simple words, if you mention a topic in your content and have a post about it, make sure you internally link it. There is no hard rule about how many links you can add to your content but don’t go about linking anything and everything, especially if it is out of context. 

  • Updated timestamp

A user would always consume a blog which is most up to date. Contents have a ‘last updated on ’ at the bottom of the blog. Users get attracted to the one which is the most recent. Google will also rank your content depending upon this factor. So reassure your reader that your content is up to date. After all, no one wants to read content which is two years old.

  • Monitor the content length

We have noticed, most people do have this doubt. So how long should the content be? There is no definite answer to this. As a general rule, ensure your content goes in enough depth to cover the topic as a whole. However, this will differ from topic to topic. Here are some aspects you need to give a thought to.

  • Don’t choose quantity over quality. 
  • Don’t publish content for the sake of it. 
  • Keep a tab on your competitors content.
  • Think from the readers point of view

Do Your Content Optimization

We are going to conclude by saying only one thing- If you build your content using these content optimization guidelines  and the right way, you will definitely attract the people you want to.  


Fahad Bin Zahid is a Digital Marketing & SEO consultant and the co-founder of Social Gravity.


Fahad Bin Zahid is a Digital Marketing & SEO consultant and the co-founder of Social Gravity.

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