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New Life Paving

This case study shows how we helped Miranda Moran get more physiotherapy patients for her private practice throguh Digital marketing channels.

About New Life Paving

New Life Paving has been providing services related to paving, patio, landscaping and brickwork for more than 20 years in Dublin and its surrounding regions.

They have built an extensive as well as loyal customer base in this tenure. They provide a wider range of services related to paving to domestic and commercial clients.

Having a customized approach to work they offer competitive prices which is what differentiates them from others in the industry.


Thomas is a serial entrepreneur and has been doing paving work for a long time. However, recently he decided to convert his work into a proper business and create a proper identity.

He gave his new business the name of New life Paving. Before coming to Social Gravity, Thomas had an idea about SEO and that it was not an easy task to get on the first page of google for the main business keywords.

Thomas was looking for a cost friendly approach to marketing and SEO given that it was a very new business.  He wanted to create brand awareness as well as drive sales through Google.

He said “ these days people browse net for everything they want and in our niche they also look for information like testimonials, recommendations and rankings

Miranda Old Website

How Was Miranda Able To Serve To So Many More Patients In Just A Period Of 4 Months?


The most challenging situation for an SEO agency is working with a brand new domain with no SEO work done and a domain age of just a few months.

At the heart of Social Gravity’s culture lies dedication and passion for our client’s success. Hence when we took new life paving on board, our team realized that we would need to do additional work on the content marketing side.

So we provided them double the amount of work than what was initially promised in the proposal.

Consequently, New Life Paving started to get a few phone calls every month as soon their website started to rank in the first page in the 7th month.


Website Search Traffic


Increase In Leads

Appointment Calls Within 6 Months


Reduction In Bounce Rate


Despite being new in the online market, New Life paving was able to break even on their marketing expenditure within a period of 10 months and from then onwards, they saw a consistent growth in the website traffic and the number of phone calls.

Thomas was delighted by the results and told us “ I am glad I trusted the right people

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I just wanted to share my experience of working with the Social Gravity. Team. I have gone from the daunting task of a self made website with really no online present to a professional website with lots of traffic and leads coming in. I can honestly say that dealing with Fahad and his team was so easy. They were very professional and they thoroughly researched my area of business making sure it was exactly what was needed. I can’t recommend them highly enough, Miranda

Miranda Moran

Physiotherapy Manager, Miranda Moran Physiotherapy

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